{"product_id":"ben-jerrys-the-inside-scoop-how-two-real-guys-built-a-business-with-a-social-conscience-and-a-sense-of-humor-9780517883709","title":"Ben \u0026 Jerry's: The Inside Scoop: How Two Real Guys Built a Business with a Social Conscience and a Sense of Humor","description":"\"Deftly and compassionately captures [Ben's] genius in all its entrepreneurial splendor...This tale will keep you entertained.\"--\u003cb\u003eNew York Times Book Review. \u003c\/b\u003e\u003cp\u003e\u003c\/p\u003eA former CEO of Ben \u0026amp; Jerry's tells how two '60s holdovers built a single ice cream store into one of America's hottest companies. From modest beginnings--opening their first ice cream shop in a renovated gas station--to entrepreneurial challenges, including their clash with Häagen-Dazs, to becoming a miltimillion dollar company, Lager provides an insightful insider's account of Ben \u0026amp; Jerry's ice cream empire.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e \u003ca href=\"https:\/\/txcorrectionsbookstore.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=AUTH-5698719\"\u003eFred Lager\u003c\/a\u003e\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Crown Currency\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 05\/16\/1995\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 272\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.90lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.01h x 5.97w x 0.72d\u003cbr\u003e\u003cb\u003eISBN13:\u003c\/b\u003e 9780517883709\u003cbr\u003e\u003cb\u003eISBN10:\u003c\/b\u003e 0517883708\u003cbr\u003e\u003cb\u003eBISAC Categories:\u003c\/b\u003e\u003cbr\u003e- \u003ca href=\"https:\/\/txcorrectionsbookstore.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=CAT-BUS\"\u003eBusiness \u0026amp; Economics\u003c\/a\u003e | \u003ca href=\"https:\/\/txcorrectionsbookstore.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=BISAC-BUS077000\"\u003eCorporate \u0026amp; Business History | General\u003c\/a\u003e\u003cbr\u003e- \u003ca href=\"https:\/\/txcorrectionsbookstore.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=CAT-BUS\"\u003eBusiness \u0026amp; Economics\u003c\/a\u003e | \u003ca href=\"https:\/\/txcorrectionsbookstore.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=BISAC-BUS025000\"\u003eEntrepreneurship\u003c\/a\u003e\u003cbr\u003e- \u003ca href=\"https:\/\/txcorrectionsbookstore.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=CAT-BUS\"\u003eBusiness \u0026amp; Economics\u003c\/a\u003e | \u003ca href=\"https:\/\/txcorrectionsbookstore.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=BISAC-BUS070120\"\u003eIndustries | Food Industry\u003c\/a\u003e\u003cbr\u003e\u003cbr\u003e\u003cp\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003eFred \"Chico\" Lager joined Ben \u0026amp; Jerry's in 1982 as general manager and became president and CEO. He resigned in 1991 but continued to serve on Ben \u0026amp; Jerry's board of directors. He lives in Williston, Vermont.\u003c\/p\u003e","brand":"Crown Currency","offers":[{"title":"Default Title","offer_id":51540627915051,"sku":"9780517883709","price":26.67,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0884\/7966\/2379\/files\/crown-currency-paperback-default-title-ben-jerry-s-the-inside-scoop-how-two-real-guys-built-a-business-with-a-social-conscience-and-a-sense-of-humor-42385095328043.jpg?v=1772740212","url":"https:\/\/www.txcorrectionsbookstore.com\/products\/ben-jerrys-the-inside-scoop-how-two-real-guys-built-a-business-with-a-social-conscience-and-a-sense-of-humor-9780517883709","provider":"TX CorrectionsBookstore","version":"1.0","type":"link"}