{"product_id":"hockey-fight-in-canada-the-big-media-faceoff-over-the-nhl-9781771622042","title":"Hockey Fight in Canada: The Big Media Faceoff Over the NHL","description":"\u003cp\u003eIn late 2013, Canadians were intrigued to learn the NHL chose Rogers as its exclusive national broadcaster over both CBC and Rogers's bitter rival, Bell Canada. The decision was met with equal parts fascination, shock and anger. When CBC rank-and-file employees came to believe their leaders missed a chance to hold on to at least a part of \u003cem\u003eHockey Night in Canada\u003c\/em\u003e--a move that could have saved some of their jobs--their disappointment turned to outrage. This is also a story of great irony, as the win proved to be costly for the victor in the first years.\u003c\/p\u003e \u003cp\u003eWhen Rogers sealed the $5.2-billion, twelve-year deal, it looked like the audacious play might just pay off. The Toronto Maple Leafs, with the biggest fan base in the country, appeared ready to shake off years of mediocrity and become playoff contenders, drawing legions of fans to Rogers's broadcasts in the process. In anticipation, Rogers gave \u003cem\u003eHockey Night in Canada \u003c\/em\u003ea facelift, bringing in hip George Stroumboulopoulos to replace veteran host Ron MacLean. However, in January 2014, the Maple Leafs crashed hard and so did the ratings for \u003cem\u003eHockey Night in Canada\u003c\/em\u003e. It was crushing news for Rogers, with cable-cutting already shaping into an existential threat. On top of everything, \"Strombo\" bombed as host and the network had to bring MacLean back. Then things got even worse--by the middle of the 2015-16 season, the rest of the seven Canadian NHL teams missed the playoffs and ratings fell further, chasing away even more advertising dollars. Simultaneously, viewing habits were changing so quickly no one could predict what would happen next year, let alone in the next decade.\u003c\/p\u003e \u003cp\u003eShoalts covers this story from the beginning, and \u003cem\u003eHockey Fight in Canada\u003c\/em\u003e details every fascinating play in this intersection of sports and business.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e \u003ca href=\"https:\/\/njcorrectionsbookstore.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=AUTH-12185592\"\u003eDavid Shoalts\u003c\/a\u003e\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Douglas \u0026amp; McIntyre\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 03\/23\/2019\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 224\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.55lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.90h x 5.90w x 0.70d\u003cbr\u003e\u003cb\u003eISBN13:\u003c\/b\u003e 9781771622042\u003cbr\u003e\u003cb\u003eISBN10:\u003c\/b\u003e 1771622040\u003cbr\u003e\u003cb\u003eBISAC Categories:\u003c\/b\u003e\u003cbr\u003e- \u003ca href=\"https:\/\/njcorrectionsbookstore.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=CAT-SPO\"\u003eSports \u0026amp; Recreation\u003c\/a\u003e | \u003ca href=\"https:\/\/njcorrectionsbookstore.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=BISAC-SPO020000\"\u003eWinter Sports | Hockey\u003c\/a\u003e\u003cbr\u003e- \u003ca href=\"https:\/\/njcorrectionsbookstore.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=CAT-SPO\"\u003eSports \u0026amp; Recreation\u003c\/a\u003e | \u003ca href=\"https:\/\/njcorrectionsbookstore.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=BISAC-SPO068000\"\u003eBusiness Aspects\u003c\/a\u003e\u003cbr\u003e- \u003ca href=\"https:\/\/njcorrectionsbookstore.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=CAT-BUS\"\u003eBusiness \u0026amp; Economics\u003c\/a\u003e | \u003ca href=\"https:\/\/njcorrectionsbookstore.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=BISAC-BUS070060\"\u003eIndustries | Media \u0026amp; Communications\u003c\/a\u003e\u003cbr\u003e","brand":"Douglas \u0026 McIntyre","offers":[{"title":"Default Title","offer_id":49242691830059,"sku":"1771622040","price":22.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0884\/7966\/2379\/files\/douglas-mcintyre-paperback-default-title-hockey-fight-in-canada-the-big-media-faceoff-over-the-nhl-38962772803883.jpg?v=1772737035","url":"https:\/\/www.txcorrectionsbookstore.com\/products\/hockey-fight-in-canada-the-big-media-faceoff-over-the-nhl-9781771622042","provider":"TX CorrectionsBookstore","version":"1.0","type":"link"}